Italian Olive Oil – A World To Discover

January 12, 2010

Italy, like most countries in the Mediterranean basin, is renowned for its olive oils. Olive oil came to the Mediterranean through what was known as Asia Minor or the modern day country of Turkey. The three main producers of olive oil are Spain, Italy and Greece. Greece has more varieties than any other country in the world. Italy also has numerous cultivars, the word for different types of olives.

Olive oil has many nutritional benefits including the fact that the mono-saturated fats present in olives/olive oil, when combined with the antioxidant protection offered by vitamin E, lower the risk of damage and inflammation. Olive/olive oil contains active phytonutrient compounds, including polyphenols and flavonoids, which have been found to have significant anti-inflammatory properties. Moreover, the vitamin E present in olives/olive oil has been known to offer cellular protection against free radicals present in the body and prevents the oxidation of cholesterol in the body and thus helps reduce the risk of having heart attack or stroke.

Olive oil has been slowly making its way into the United States market. At any local grocer, you can now find olive oil. Some of these oils are Italian, many are Spanish and many are a mixture. Those in the know can immediately tell the difference. One factor to look for, in addition to taste, is the color of the olive oil. Most good oils are quite green when they are first sold into the market. As they get older they become a bit more yellow.

Each cultivar produces different aromas and flavors when it is made into olive oil. Some oils are spicier than others while some are more delicate. There are also regional traditions in olive oil. For example, in Calabria, most olive oil is made from an indigenous cultivar called Carolea. Carolea can grow in Sicily as well but it is in Calabria that it finds its true home. For more information on olive oil from Calabraia, check out the website of Calabriadorata.

What matters most when choosing an olive oil are the flavors and the stability of the oil. Oils are judged and labelled with their level of acidity as well. In all, the world of olive oil is almost as complex as that of wine, tea or chocolate tastings. In fact, there are many classes and certifications to become an olive oil taster. At the huge Italian wine fair held in April every year, Vinitaly, there is always one entire building for the SOL event which is dedicated to olive oil. Visiting the fairs can be quite overwhelming but is without a doubt, an exquisitely pleasurable experience.

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Italian Sounding…Italian Authorities Make Big Push To Protect Italian Products

October 23, 2009

Italian officials presented a united front at a press conference at Del Posto yesterday which was moderated by Lidia Bastianich. The topic was the need to protect Italian products from “Italian sounding” products. Lidia, the famous chef, restauranteur, cookbook author and TV host, noted that 30 years ago she couldn’t get the products she wanted in the United States.While this is no longer a problem, the new issue is that there are numerous imitations of Italian foods.

For those who don’t know Italian products, it is very easy to get confused. They may end up buying a product that looks, feels and seems Italian but in fact, is not at all.

Luca Zaia, the Minister of Agriculture gave a forceful speech in which he outlined the perils for Italy from counterfeit products. He spoke of food safety and food traceability as well as the government’s efforts to protect designated products such as Parmigiano Reggiano or Radicchio di Treviso.

The Minister was joined by Walter Brunello, Chairman of Buonitalia which promotes Italian agricultural food stuffs and wines in the global marketplace, Aniello Musella, the Italian Trade Commissioner (ICE) & Executive Director. ICE is the government agency tasked with promoting business opportunities for Italian companies in foreign markets. Giovanni Mantovani, CEO of Veronafiere where Vinitaly is held was also present. Vinitaly is the largest wine event in the world. It is held each April and showcases principally Italian wines.

Francesco Maria Talo’, the Consul General of Italy started off the conference noting that “Chi mangia sano, mangia Italiano.” This push to promote the Italian diet as a healthy one is not new but the damage that Italian sounding products are creating for Italians has obviously moved to another level.

According to Minister Zaia, out of 10 Italian sounding products, nine have nothing to do with Italy. He noted that this is creating economic damage to Italy on the order of 200 billion Euro.

Italy boasts 4500 typical products (DOP,etc) as well as 500 DOC and DOCG wines. Zaia noted that the place to fight these battles is in international organizations. He spoke a lot about the WTO trade rounds and Italy’s push to protect its products. He also asked consumers to be local ambassadors.

When asked how one can tell what an Italian product is, he said that people need to pay more attention to labels and declarations of origin of the products as well as trademarks.

All of the organizations present are looking to promote Italian products through education and through the huge network of Italian restaurants in the United States. These restaurants are the front lines in the battle to use authentic Italian products. While much work needs to be done, a united front by so many organizations is a great start.

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