Italian Holidays – Panettone or Pandoro?

December 10, 2009

As almost everyone knows, many Italians have a Panettone as one of their holiday treats. Panettone has become almost common place even in America. Gristedes, Stop and Shop and others are now having Panettone made for them under a private label.

While no one is 100% certain, it appears that Panettone hails from Milan. It appeared in Northern Italy around the 15th century. Panettone has a dome-shaped and its interior is usually filled with candied fruit, raisins, or with chocolate or flavored cream, chocolate chips or pastry cream and even liqueurs. The exterior either can be plain or covered with confectioners’ sugar.

Pandoro on the other hand actually comes from Verona and is usually plain inside with confectioners’ sugar on the outside. People tend to like one or the other and it is rare to find both at the same table, although not unheard of certainly.

Both can be eaten together with Mascarpone cream for a few added calories. These delicious desserts are also fabulous for breakfast after they are toasted. You can actually also make great french toast with them.

A number of firms sell Panettone in the United States, including Bauli, Motta and Perugina. There are unfortunately many imitation Panettone around as well. When buying one, check the label and see if it says it is made in Italy. Many South American companies have begun creating Panettone. The product itself may be delicious but it is not made according to Italian standards.

These wonderful treats can be enjoyed by themselves or with a sparkling wine. We paired the Panettone with a great sparkling wine made from Ribolla Gialla from Azienda Agricola Colutta last night at Alta Cucina’s Italian festive wines party.

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Italian Products Dominate Fancy Food Show

June 30, 2009

As usual, Italian food products were the talk of the town at the Fancy Food Show. In addition to the 350 Italian companies showcasing their wares, companies from almost every other country also featured products which could be mistaken for Italian products by the uninformed consumer. Brazil offered a Panettone, a traditional Italian dessert generally eaten around the Christmas holidays. The logo of the Brazilian brand was so similar to the very famous Le Tre Marie brand that unless one looked closely they might have thought the brands were identical.

Panettone

Chile, Argentina, Canada, the United States and almost every other nation, offered tomato products, oils, pastas, coffee and the like. While one could be flattered that the world has so wholeheartedly embraced the culture, it can also be an economic disadvantage to Italian manufacturers and artisans if products are sold that do not make it clear that they are not from Italy. The products offered at the Fancy Food show are clearly from different countries but in an average food shop, how does a consumer know the difference? Should there be national flags attached to products? How would that work? Ingredients come from all over the world so it would be difficult to identify what is and is not entirely from one country. However, perhaps a better system of traceability will be a future help to nations trying to export their own goods.

In a recent interview with I-Italy, Aniello Musella, Director of the Italian Trade Commission in North America, discussed the economic impact of “non-authentic” Italian products on Italian exports.

Food for thought….

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